Manning was also one of the athletes who participated, finishing in fifth with 314.5 total points as Brady was able to get some revenge over the quarterback who defeated him in two Super Bowls. One of the other competitions was a WWE Superstar entrance. With even bigger star-studded panels, live programming, autograph sessions and meet-and-greats, Fanatics expects to break that total once more as it continues to give fans opportunities of a lifetime.

Create or log in to your FOX Sports account, follow leagues, teams and players to receive a personalized newsletter daily. The expanded format of the Fanatics Games includes new nationwide qualifying opportunities for fans who wish to participate through an exclusive partnership with Dick’s Sporting Goods. Fanatics Games will have a total of eight skill-based challenges with specific themes to each.

In July 2023, Fanatics launched Fanatics Live, a live-commerce platform offering trading-card breaks, merchandise releases, and creator-hosted content. The deal cut the long-term partnership between FIFA and Panini, which had been the licensee for over five decades. In May 2026, it was revealed that Fanatics had signed an exclusive collective licensing deal with FIFA to become the exclusive licensor of collectible cards, stickers, and card games for the World Cup and other FIFA events. In 2023, Fanatics signed a deal to be the exclusive jersey supplier for the National Hockey League (NHL), replacing Adidas. The division has agreements with major professional leagues such as the NFL, NBA, MLB, NHL, MLS, Formula One, and the Australian Football League, as well as numerous collegiate programs. In addition to its website, the company operates more than 80 offices, manufacturing facilities, and fulfillment centers worldwide, including international distribution centers across Europe, Asia, and Australia.

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Fans who are not located in cities hosting in-person qualifier events will still have the opportunity to apply to compete in Fanatics Games through a video application process, showcasing their skills and sharing why they deserve to compete. In 2026, the competition returns bigger, faster, and more competitive than ever with streamlined scoring, enhanced gameplay, and a production experience built for both in-venue excitement and global livestream audiences. Next, film a video depicting why they’d be an ideal candidate to take part in the multi-sports demands of the first Fanatics Games. In total, there will be 50 athletes and celebrities participating in the Fanatics Games.

• In one of the weekend’s biggest surprises, Justin Bieber captured the $1 million grand prize.
• The winner of the competition will be taking home a grand prize of $1 million.
• The Fanatics Games are returning for 2026 Fanatics Fest with a $2 million prize pool.
• In 2026, the competition returns bigger, faster, and more competitive than ever with streamlined scoring, enhanced gameplay, and a production experience built for both in-venue excitement and global livestream audiences.

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Competitors receive two Fanatics Games attempts on a professional punching machine, with only their highest score counting. Each successful standard kick earns 2 points, while the bonus Money Ball kick is worth 5 points.

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Fanatics Games will bring together 50 everyday fans and a total group of 50 athletes, celebrities and creators once more, and they plan on making the competition bigger, faster and more competitive than it was in 2025. And fans who wish to participate and can’t make the in-person qualifiers will still be able to send in a video application like last year, showcasing their skills and sharing why they feel they deserve to compete. The NFL on Thursday announced new sportsbook partnerships, with Fanatics joining DraftKings and FanDuel as official betting operators of the league. Fanatics is combining its sportsbook, casino and prediction markets into one app, Fanatics Betting and Gaming CEO Matt King exclusively tells Axios. Fanatics has launched a unified mobile app that combines its sportsbook, online casino, and prediction-market products in a bid to become a broader super app for sports fans.

In April 2020, Michael Rubin—with the help of Fanatics employees around the world—launched the ALL IN Challenge, one of the largest digital fundraisers in history. The next month, Fanatics acquired Fermata Partners to transform the college licensed sports business and a new Fanatics College division was formed. In early 2016, the company acquired UK-based internet retailer Kitbag to accelerate focus on international expansion and global soccer. Priorities such as real-time manufacturing, data, and technology would guide the company’s vertical commerce (v-commerce) model. In 2014, Doug Mack was appointed CEO and Fanatics opened a Bay Area office to tap into the Silicon Valley tech talent pool.

Dennis finished in third place, while UFC fighter Justin Gaethje finished second behind Brady. The top three performers at each event will earn a trip to New York to compete at the Javits Center alongside confirmed athletes like NFL legend Rob Gronkowski, NBA guard James Harden and WWE superstars Cody Rhodes, Jey Uso, Rhea Ripley and Liv Morgan, with more athletes expected to be confirmed in the coming months. The in-person qualifier option will be through visits at select Dick’s House of Sport locations across the country, including Knoxville, Tennessee (May 9); Kennesaw, Georgia (May 30); Houston, Texas (June 13); and Boston (June 28). The Fanatics Games are returning for 2026 Fanatics Fest with a $2 million prize pool. Under most sportsbooks’ rules, the prop bet built around him is lost. We are creating an exciting, engaging, and immersive sports betting experience for all sports fans.

Since 2024, Fanatics is the exclusive ice hockey jersey supplier for all teams in the NHL. One thing is certain — it will be a memorable weekend at Fanatics Fest regardless of who wins the Fanatics Games. "We’re leaning into things like money balls and other super-exciting things that have a chance to make this really play well on social media and really give fans a chance to do well if they’re not a professional in a certain sport." Last year, Dennish was one of several fans who more than held their own against the biggest athletes in the world, several of whom have been invited back to compete this year. Fans were able to apply via video submission as well as at qualifiers held at Dick’s Sporting Goods around the country.

Fanatics Games will take place over a three-day span during Fanatics Fest NYC 2025 at the Javits Center from June 20-22. Here’s everything you need to know about the three-day competition. Your Fanatics experience doesn’t stop at state lines. By submitting this application I agree to the Terms & Conditions

Fanatics Games will feature a multi-day live competition during Fanatics Fest with a mix of returning and reimagined challenges across sports from DICK’S and leagues including NFL, NBA, MLB, NHL, FIFA, WWE, UFC. Fans will have a chance to compete in sport-specific challenges tied directly to how the 2026 Fanatics Games format will work at the festival from July 16-19. The event featured an entire section dedicated to the sports card hobby, interactive experiences for every major sport, exclusive merchandise, autograph and photo opportunities, and the chance to meet some of the world’s biggest athletes and celebrities.